Newspaper article on online dating

But the biggest deal breaker of all turned out to be age, at least for women.All other factors being equal, women overall were 400 times less likely to browse the profile of a man significantly older than herself. Whereas 20-year-old women were 10 times more likely to ignore a man 10 years her senior, 45-year-old women were nearly 10% more likely to browse the profile of a man 55 or older compared with a man her own age.When you’re online dating, why do you swipe left on one person and swipe right on another?Are you carefully weighing every factor that makes someone a good romantic match?If a profile did not include a photo, for example, both men and women were 20 times less likely to even look at the rest of the person's profile.Smoking was another big deal breaker, associated with a 10-fold drop in interest.Then comes the choice to send a person a message, or to reply to one.

Lin hopes that other dating sites will release similar data, because website design could play a bit part in how people make decisions.Perhaps unsurprisingly, men in their 40s tend to be more interested in younger women. "Women care quite a bit more about the height of their partners than vice-versa," Bruch says.In pairings where men were about 17 centimeters (or about 6 inches) taller than the woman, the woman was about 10 times more likely to browse the guy’s profile, whereas the man was about three times more likely to browse hers.Those 30 million people have generated billions of pieces of data.And because most dating sites ask users to give consent for their data to be used for research purposes, this online courting has played out like an enormous social science experiment, recording people's moment-by-moment interactions and judgments.

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